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Hi, I’m Ella.

I share what I’m learning about tech, creative projects, and building a life on your own terms to help you find your path in tech and start creating before you have everything figured out.

Explore my resources
Ella Gonzales
Ella with her tech community
Ella on a hike
Ella at graduation
Ella presenting at a talk
Ella in Paris
Ella at Microsoft
Ella biking in Paris
Matcha with friends
About me

A little more about me.

Hey, I’m Ella! I’m a San Francisco-based computer science graduate, creator, and builder.

I’ve interned in Big Tech twice, and I share the resources, advice, projects, and lessons that helped me find my way into tech so you can spend less time searching and more time building.

That experience showed me there are many ways to build a meaningful career. I care about creative technology, meaningful projects, and creating opportunities through tech.

I’m currently building my own startup, and I’ll be sharing that journey here as I go. My hope is that this space helps you build a life and career that feel like yours.

Ethos Creator Lab

Learn to make money online through content.

Ethos Creator Lab is a free creator community I’m building with David Ona for people who want to create paid content, build a personal brand, get confident on camera, and make story-driven work for brands.

Want to create content? Apply to the Creator Lab. Are you a brand, startup, or company looking for creator-led content? We’d love to work with you.

Apply to Ethos Creator Lab Partner with Ethos
Free resources

My guides & resources.

The guides, templates, and tools I wish I had sooner.

Pick the part of your journey you’re in, then choose what helps.

Find your community

Spaces and people that can make your tech journey feel more connected.

Women in Tech Resources ↗Organizations, communities, and opportunities to explore.
Work with me

Want to work together?

For brand partnerships, speaking, and creative collaborations, I’d love to hear from you.

Get in touch